Marketing

Orchestration of multi-channel loyalty campaigns with dynamic regional configuration

Seven campaign types, dozens of zones, hundreds of rules — managed from a single panel. The system orchestrates the parallel operation of reward programmes with the ability to enable and disable each campaign by region.

campaign types supported simultaneously

<5min

time to launch a campaign in a new region

100%

automatic coordination between campaigns

Free Consultation

Industry

Retail

Department

Marketing

Implementation time

12-16 weeks

Scale

7 campaign types, 50+ operational zones, hundreds of rule combinations

Manual coordination of multiple loyalty campaigns across multiple regions

The platform handled seven campaign types simultaneously. Each had its own eligibility rules, spending thresholds, rewards and validity periods. Management was carried out through separate configuration spreadsheets.

Each campaign could be active in some regions and disabled in others. Launching a programme in a new region required copying the configuration, adjusting parameters and enabling it manually. It took weeks.

Coordination between campaigns was the biggest challenge. The same transaction could qualify for several programmes — double accruals, omissions or rule conflicts were a daily occurrence.

A central rules engine with dynamic campaign configuration by region

A central rules engine manages all campaign types from a single panel. Each campaign is a set of versioned rules: eligibility conditions, reward, limits. Any change creates a new version with rollback capability.

Regional configuration allows campaigns to be enabled and disabled by zone from the panel — with no code changes. The system validates the configuration and warns about conflicting rules.

The orchestration module automatically coordinates accruals between campaigns, respecting priorities, limits and exclusivity rules. The dashboard shows real-time results by region and partner.

Before and after implementation

Concrete automation results

Time to launch a campaign in a region

Before

2-4 weeks

After

<5 minutes

-99%

Coordination errors

Before

5-10% of transactions

After

<0.5%

-95%

Time to change rules

Before

1-2 days

After

<10 minutes

-99%

Report for all campaigns

Before

1-2 days (manually)

After

real-time

new feature

Disabling a campaign in a region

Before

2-4 hours

After

<1 minute

-99%

Simultaneous campaigns

Before

2-3

After

+130%

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Each campaign had its own spreadsheet with rules. When we wanted to launch a new programme in a new region, it took weeks. Now the operator selects the region, ticks the campaigns, and the system handles the rest.

Loyalty platform, 7 programmes, 50+ regions